Monitoring & Enforcement
Registration gives you the legal right to stop infringers — but you have to actually find them and act. Here's how trademark monitoring and enforcement work in practice.
Why Active Monitoring Matters
The DIP doesn't enforce your trademark for you. If you don't monitor, you won't know when a competitor files a confusingly similar mark, when counterfeit goods appear on Lazada, or when a squatter registers your domain. Infringement that goes unchallenged can weaken your rights over time.
What to Monitor
DIP filings — new applications for similar marks. Online marketplaces — Lazada, Shopee, Amazon, Facebook. Domain registrations — cybersquatters. Physical marketplaces — counterfeit goods at markets and trade shows. Social media — impersonator accounts.
Enforcement Options
Cease-and-desist letters — fast, low-cost, often effective. Marketplace takedowns — Lazada and Shopee remove listings when you provide proof of registration. Customs recordal — Thai Customs intercepts counterfeit imports. Civil litigation — for damages and injunctions. Criminal complaints — against commercial counterfeiters.
Opposition & Cancellation
If a competitor files a confusingly similar mark, you have 60 days from publication to file an opposition. If they've already registered, you can file a cancellation action on grounds of similarity, bad faith, or non-use.
Document Everything
Keep records of every infringement you find and every action you take. This builds a paper trail that strengthens future enforcement actions and proves to courts that you're an active rights-holder.
Our brand monitoring service watches the DIP database, marketplaces, and domains so you don't have to. You're alerted the moment an infringement appears.